WELCOME
to The Domi Cherie Edit!
A curated space for hair, style, and strategy done with intention.
Here, you’ll find the work I love, the transformations that move me, and the stories that shape everything I do — from behind the chair to behind the scenes. This isn’t just a portfolio. It’s a living, breathing reflection of growth, grit, and gorgeous detail.
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Come for the beauty.
Stay for the meaning.
Domi xx
Hey there! xx
I’ve worn a lot of hats in my time — Creative Director, Stylist, Transformation Artist, Manager — but at my core, I’m someone obsessed with the details most people miss. The tones in a gorgeous colour, the story a silhouette tells, the way a brand makes you feel without saying a word.
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Hair was my first language, but storytelling has always been my throughline. Whether I’m behind the chair, behind the scenes on a shoot, or behind a screen building a brand — it’s all about transformation, clarity, detail, and impact. I don’t believe in surface-level beauty. I believe in work that means something.
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I’ve spent nearly two decades refining, upskilling, and sharpening the eye I have across the many areas of the hair industry I love!ā
THE FEED
